Our Services: Search Engine Optimisation

Search Engine Optimisation (SEO) is the single most important thing to get right with your site after all you might have a great website, with a great range of products and all the functionality, bells and whistles you could hope for, but if potential customers can't find your site in the search engines, what's the point?

Many UK businesses make the mistake of having their website developed and then simply sitting back and waiting for traffic to come to them, after a year with under 100 visitors a month they then ask themselves what's gone wrong.

The simple answer is that nothing has gone 'wrong' but the appropriate steps to make your website search engine friendly, have not been followed.

Search Engine Optimisation simply means adhering to a complex number of ever-changing criteria, a sort of search engine 'best practice' if you will, that will help your site get picked up by the search engines and ranked.

How fast can I see results?

One of the most common questions we get asked at CWD is how fast can I see results? This varies, but it is not a fast process and will typically take from 4-6 months for you to start seeing the benefits of SEO but its worth it.

Some of the most simple SEO rules are very often left out by designers who only attend to the visual aspects of the site and completely ignore the deeper issues of SEO. Likewise, developers will focus on functionality, often completely leaving out any SEO which can have a massively detrimental effect on your website.

SEO affects your bottom line profitability

If you site is not search engine optimised then the following things will happen.

Your site will not be listed by the search engines

Your site will be given a low position in the listings

Your page rank will be low; your site seen as insignificant

So what does this mean?

If you site is either not listed, or is ranked low, then it decreases the likelihood of people actually finding and visiting your site.

It's all about maximising the odds.

Increase your sites search engine friendliness and you will experience a positive knock on effect resulting in more visitors and better quality traffic which means more enquiries and more sales.